Digital marketing is a term that refers to all online marketing efforts or any form of marketing that exists online. Since marketing is all about associating with people in the right place and at the right time, with the kind of lifestyle that almost all of people are into today, if you are into marketing, there is nothing better than doing marketing where almost all people spend time on and that is on the Internet. Gleaning on any website, you see digital advertising, email marketing, online bloggers and many more, all these provide market strategies that fall under digital marketing. To know more about SEO, visit http://en.wikipedia.org/wiki/Wikipedia:Search_engine_optimization.
Digital hothouse marketer will know that a website asset features must be supported by digital techniques to be able to market the products and brand of what a website is promoting. Website assets are the following: the website itself, blog posts, e-books and whitepapers, infographics, interactive tools, social media channels, earned online coverage (PR, social media, and reviews), online brochures and look books, branding assets (logos, fonts, etc.). Support digital techniques and strategies are: SEO, which processes to make the website rank higher in the search engines; content marketing to generate brand awareness, increase in traffic, lead generation, or customers; inbound marketing, which is the full-funnel approach to attracting, converting, closing, and delighting customers using online content; social media marketing to increase brand awareness and generate leads for the business; pay-per-click, which is a method of paying a publisher every time your ad is clicked; affiliate marketing, which refers to a commission given to an individual who endorses a product or services on the website; native advertising, which refers to advertisements that are basically content-led and featured on a platform along with other non-paid content; marketing automation, which refers to a software application that automates any marketing actions; email marketing, which makes use of the space in email to promote a product brand; and online PR, which is the practice of securing earned online coverage with digital publications, blogs and content-based websites.
With digital hothouse marketing, you can easily measure the ROI in the following marketing efforts: website traffic is an indication that many people are viewing your website and using a software, like digital analytics, one can check the exact number of people viewing the website’s homepage and the many pages visited, such that this can help the digital marketer analyse where the traffic is more directed into the website and can therefore use SEO to increase the traffic; content performance and lead generation helps in engaging viewers to be interested in the blog article posted on the website, which enables the digital marketer to measure how many people viewed the content page and when viewers download the article content, the digital marketer can get qualified leads from the contact details which viewers provided when they downloaded the article; and, finally, attribution modelling, which combines digital marketing strategy with the right tools and technologies to trace the sales back to a customer’s first digital touch point with the business website.